I always notice in movies when the character shares a Coke with a girl or texts her on his brand new Verizon phone or diffuses the bomb using his slender MacBook Pro. But I’ve never noticed it used in literature (unless it’s obvious name dropping a la Brett Easton Ellis). Apparently, this has been going on for years!
Dickens peddles Dr. Locock’s Pulmonic Wafers and Vigor’s Horse-Action Saddle! Even Jane Austen plied her readers with W.&J. Sangster Alpaca Umbrellas.
I feel so used.